Automobile enterprises are affected by many factors and are facing transformation pressure
From the restrictions of laws and regulations on the exit of personal privacy data, major car companies urgently need to store customer data in local servers. Traditional systems like SAP have complex operation and poor interactivity, which cannot meet the current business requirements of new media data collection, clue classification and insight generation. Clues collected from different channels cannot be effectively classified and managed, resulting in a lack of customer insight, resulting in inactive customer data and a low conversion rate of clues. Moreover, at present, car companies have too many systems, with 30+ internal and external systems that need to be integrated to promote the improvement of business efficiency. Digital transformation, data-based marketing, endogenous growth of car companies, refined operation, data-driven and so on, all data-related concepts have attracted great attention.
Customer digital operation platform based on enterprise wechat
Constitute retail three elements: from "goods - market - people" to "people - goods - market". The human-centered commercial form is bound to meet the needs of "people" behavior and habits under the new environment. Online and offline will gradually transform from relative independence and conflict into mutual promotion and integration. Open the full-link marketing loop, and connect with the self-built marketing platform, aggregate consumption data and social data, take the private domain shopping guide as the super connection point, connect users externally, and improve the shopping guide service and operation efficiency; Internally empowered organization, management and motivation.
From buying quantity to content marketing, Cenozoic marketing position
Thanks to the popularity of computers and smartphones, China's video game industry has enjoyed years of rapid growth, with 626 million users playing games. Tiktok, Kuaishou and other video information streaming platforms have become an important marketing front for indie games, and most indie games give priority to marketing on these platforms.
Personalized marketing strategies in the financial industry
Facing the problems of supervision and customer acquisition, the financial industry needs to create a marketing model of customer acquisition + undertaking/interaction + transformation. The "thousand people" of financial marketing should also achieve the "thousand aspects" of marketing, that is, to achieve personalized, from the front end to the back end of the personalized.